What is Digital Marketing? Future, Salary and Growth


Scope of Digital Marketing in India

Scope of Digital Marketing in India

In today’s era, Google is the biggest source of information, like the sky is limit, Google makes all the information available on a single click. From searching for the nearest restaurant to a holiday destination, finding a way to the location with Map to purchasing a product online everything is on a single click. This creates huge opportunities for work and jobs as well. Well, all these activities come under digital marketing or online marketing. In this article, We will discuss the scope of Digital Marketing in India and its future. 

Why Digital Marketing?

According to a Times of India report, by the year 2022, Digital Marketing would create more than 2.5 lacs jobs within India only. This gives you an idea about the future of digital marketing in India. Traditional marketing replaced with digital marketing and sales pitching method has also changed in recent years. Social media is one of the biggest platforms to attract people, increase brand awareness and sales. In 2021, there are 320 million active users on Facebook and this figure indicates how important Facebook is for the businesses and brands. Digital Marketing is important to stay updated and stay in the flow as it creates opportunities to make a career and increase business. Demand and Scope of digital marketing in India is rising.

How to Select best Digital Marketing Institute

Digital Marketing is a practical program and you must keep in mind that practical knowledge is more important than theory part to understand concepts deeply. There are tons of PDF’s available on Google that teach you how digital marketing works, but the practical approach is very important to become a master in it. By using digital marketing tools, platforms you can learn who to implement it in the real world. The best digital marketing courses are those that provide you with detailed practical knowledge of Search Engine Optimization, Social Media Marketing, Email Marketing, Google Paid ads. Many training institutes provide practical and Live project training, so you must check it before selecting a digital marketing institute for training and learning. 

Which Topics are covered in Digital Marketing? 

Digital Marketing mainly has 4 modules named as Search Engine Optimization, Search Engine Marketing (PPC Ads), Social Media Optimization and Email Marketing. If we stretch the list with sub modules then it hits the count of more than 30.  When you are opted for a complete digital marketing course, its duration is 2 to 3 months and it covers all the modules of digital marketing. Digital marketing course is an add on for MBA students and IT engineers. There is no educational criteria to learn or enrol for a digital marketing course but it might affect if you went for the job in digital marketing.

Digital Marketing Future and Career option

Knowledge of digital marketing helps to increase business online visibility and also helps to get a high paid job. Based on positions, the salary of the digital marketer is changed and it may cross one lakh per month. Apart from the job opportunities, digital marketing opens up opportunities to become a high paid influencer marketer, affiliate marketer, blogger and YouTuber. Digital marketing opens up many opportunities to earn money and make a career. 

Job Profiles in Digital Marketing:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • PPC Campaign Manager

Salary of Digital Marketing in India

The starting salary of an executive or assistant ranges from 2 Lac to 3 Lac per year. While A digital marketing manager salary goes up to 15 to 20 Lac per year. In big firms and companies, it might go up to 40 Lac per year based on your skills and experience. 

Digital Marketing is a way to start making money either independently and from the job. Based on skills and creativity everyone may come to different ideas of making money from it or make a career in digital marketing. Scope of digital marketing in India increases as a number of online activities increases.

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